The Corporate Twitter Account Policy defines the rules for how employees should and should not use the company’s Twitter account. Download the entire policy in Microsoft Word and customize it to suit the needs of your business.
Read on for excerpts from the actual policy:
This policy applies to all employees who are granted access to the corporate Twitter account. By using the corporate account, you agree to abide by the guidelines established below.
- Do not disclose confidential or proprietary information. Disclosing competitive information or trade secrets is cause for termination.
- Be responsible for what you write. Remember that just because you “can” say something doesn’t mean that you should. Written word is more difficult to interpret than verbal interaction. Remember that what you say will be a permanent record. Be careful. Be smart.
- Do not engage in discussions about competitor’s products, legal issues in which the company is involved, or government issues related to the company and our industry without prior approval from management.
- Respect copyrights. Don’t post text, images or video created by someone else without proper attribution. If you have questions about copyright law and/or usage of certain media, contact the legal department.
- Twitter is not a substitute for inter-company communications. Important information should be transmitted within normal company communication channels, not on Twitter.
- Twitter is not a substitute for customer service. Please refer customers to the customer service department instead of handling inquiries entirely through Twitter.
- Add value to the conversation. Tweeting about company products, specials, and press releases is fine, but twitter is about conversations and connections.
- Follow back users who follow the company account.
- Search regularly for mentions of the company, our products and services, and general industry terms. Follow those who use them.
- Relay important issues to management as soon as possible.
- If you have questions about how to respond to a specific tweet, or if you are unsure if a certain topic is acceptable for tweeting, discuss the issue with management prior to posting.